Today’s more competitive environment requires business people to work harder to retain and expand business. Referrals are one of the most effective and profitable ways to build your business. In many cases, referrals are:

• Better qualified leads
• Easier to reach
• More trusting of you based on the referral sources credibility

Networking activities provide the opportunity to expand your contact and customer list while minimizing your cost of acquisition costs. Referred leads:

• Take 30% fewer contacts to close
• Are 60 - 80% more likely to buy
• Will buy on average 23% more
• Are 4 times more likely to give additional referrals

Target Audience
Small business owners and sales and sales support professionals.

Key Topics
Networking is a ½-day program that focuses on the following:

• Understanding the economic value of referrals
• Psychological barriers to referrals and networking
• Elements of an effective referral plan

Six degrees of separation

Sources of information

Do’s and don’ts

• Asking for the referral
• Networking skills
• Skill practice and application planning

Outcomes
At the conclusion of this course participants will be able to:

• Create a networking plan
• Apply “Six Degrees of Separation” to the networking plan
• Confidently use the networking skills to ask for referrals
• Use tools and tactics to build positive energy and minimize stress

For More Information
For more information, contact Carpe Diem Consultants, Inc. at info@loyalty-cdci.com or call us at 877-733-1320.

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