Life Insurance Case Study
 
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How is your organization doing getting the right information from the right people at the right time to drive your decision-making? Are you taking action based on facts and data?

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Issues:
  • Beneficiary department receiving complaints about change of beneficiary process—too long, too many forms, 10% of requested changes did not take place
  • 50% of requests handled through “exceptions” process
  • 60% of beneficiary requests were sent back to customers for further information
  • Same request often handled as many as 3 times

Actions:

  • Document process
  • Identified areas where additional data was required
  • Used TACTIC (operations measurement construct) to collect data
  • Identified process problems and priorities for improvement

Results:

  • Redesigned forms to eliminate 90% of the requests for additional information
  • Increased throughput of beneficiary changes by over 100%
  • Saw immediate improvement in customer perceptions of responsiveness and ease of doing business as measured by TACTIC
  • Deceased customer complaints
  • Defined new set of ongoing process measures based on TACTIC

 

 
Utilities Case Study
Issues:
  • Deregulation of the Utilities Industry
  • Facing first time ever competitive bid situations
  • Needed to create a customer focused sales culture

Actions:

  • CDCI collected data from customers, internal resources, and new executive sales team
  • CDCI constructed a customer/internal survey based on this internal research
  • CDCI designed and delivered a customized sales curriculum
  • In conjunction with the client, CD designed a 360 feedback process for the new Sales organization

Results:

  • Identified key utility sales/sales management behaviors
  • Established a baseline performance level
  • Baseline metrics used as basis for ongoing measurement
  • Retained single largest customer in highly competitive situation

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