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Issues:
- Number of new members being offset by departing members
- Perception by long time members that a small group of members
do the majority of work
- New members perceive it to be difficult to get involved
- Concern that financial commitment may be too great for members
Actions:
- Designed custom survey for members to evaluate satisfaction
levels, communication, fees, projects, likelihood of renewing
membership, etc.
- Implemented web based survey membership—achieved 59%
response rate
- Facilitated session with Board of Directors to discuss
findings and plan improvements
Results:
- Changed meeting design to include more educational
activities
- Established new communication parameters for committees to
increase knowledge of current activities and help required
- Defined expected levels of involvement for members
 Return to
Client Work |
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