Customer Focus Groups
"The information we received about the
customer's experience at every step of the home building process
during the focus groups will be extremely helpful in maintaining
the satisfaction levels that have kept us at the top of the JD
Power and Associates rankings for the past three years."
Christin Cupp
Vice President of
Operations
Prospect Survey
"The response to the survey has been
tremendous. The web-based survey has helped us understand which
advertising methods are most effective and which information
sources have the greatest impact on potential customers. The
improvements we will be able to make as a result of this work will
help consumers readily understand what makes Holiday the best
value when choosing a homebuilder."
Stacy Steele
Marketing Manager
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