Managing The Customer Experience
 
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You Get What You Measure
 
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How is your organization doing getting the right information from the right people at the right time to drive your decision-making? Are you taking action based on facts and data?

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Business Context
Every organization is a collection of processes that serve external customers or serve internal customers who serve external customers. Successful organizations focus on overall process performance rather than just on the performance of each function and achieve great efficiencies in the process because:
  • 87% of all organizational performance problems are linked to process deficiencies
  • Between 20-40% of all organizational costs are wasted—they add no value to customers and are created by inefficient processes

Target Audience 
Managers, supervisors, or project managers in a business process that serves the customer regardless of where in that process they work.

Key Topics 
Managing The Customer Experience  is a 2-day program that focuses on the following:

  • Calculating the cost of customer retention on the business
  • Identifying key customer drivers
  • The organization as a system—the business service-profit chain
  • Function versus process management
  • Definition of a process
  • Identification of key processes linked to customers
  • Process measurement and why it is important
  • Overview of process improvement methodology
  • Determining appropriate approaches to process improvement

Outcomes
At the conclusion of this course participants will be able to:

  • Understand what process management is and why it is important to business results
  • Understand the links between the customer and internal functions that support the customer
  • Identify links between the customer and their own processes
  • Understand the importance of measuring process performance
  • Identify their own highest customer impact processes
  • Understand the need for change to be based on facts and data
  • Identify their own strategy and approach for process management going forward

For More Information
For more information, contact Carpe Diem Consultants, Inc. at info@loyalty-cdci.com or call us at 877-733-1320.



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